In response to Jason Calacanis’ article titled: “Is Facebook unethical, clueless or unlucky?”, although I’ve never met Mark Zuckerberg, I believe Facebook’s move to open up user information to everyone probably has more to do with its VCs/investors than its founder. The investors are the ones that need returns in a relatively short time period and, with the price that’s been paid by most of them and the existing revenue multiples for media/online advertising companies, I wouldn’t be surprised if they’re constantly trying to push the envelope. As for the personal information in question, with all the bots trolling the internet and social networks these days, the large number of Facebook applications that download that information and the number of websites that use Facebook Connect to get access to some of that info, most of the information being referred to is already “semi” publicly available to the people who would tend to misuse it like spammers/hackers/etc.
The government could get involved, but for most people, I would assume (could be wrong assumption) that most of the personal information in Facebook is already available to the public somewhere else on the web, weakening any case the government would have against Facebook. Besides, who doesn’t have pictures of themselves or videos somewhere on the web that are a lot more damaging to their image or privacy than the information in Facebook. With everybody walking around with a GPS device and a camera connected to the Internet, this situation will only get worse.
I do not trust Facebook with my personal information, nor do I trust any other site or online service with my personal information. Call me paranoid. Besides, nothing’s free. The advertising business model implies that the user data will be used for “targeted ads”. I think it’s wishful thinking to believe that the personal information we put in the cloud is private.
That being said, what Facebook is doing is wrong. Using an industry standard and the assumed trust that users have in the TOS process to make sweeping changes to a user’s rights is both unethical and abusive behavior, not unlike how monopolies treat their users/customers. Facebook is behaving like a company that firmly believes it has a strong enough position with its users to shove just about anything down their throat without much consequence. Does Facebook believe it has a monopoly position in the social web?
There’s a silver lining here for those of us concerned about the dangerous amount of power that Facebook wields on the social web. By opening up its data to the world, Facebook is at the same time making it a lot easier for competitors to access its users and migrate them to competing services. The value of Facebook is in its data, the fact that it is extremely difficult for users to port their personal information to a competing service, the amount of time spent and regularity of the visits of its members. By opening up the data to search engines and the web, other social networks will now be able to more easily move users to their services along with their data. I believe it is in Facebook’s best interest to remain as closed as possible and keep control of what comes into its kingdom. They already have over 350M+ active users and are still growing double digit year-to-year. Everybody is on Facebook or will be at some point. By opening up to the Internet, it is at risk of morphing into it. Facebook should follow Apple’s model, not Twitter’s. Facebook is an Internet within the Internet that third parties want access to and it should control who/what gets in and when as much as possible, just like Apple does with the iPhone. Facebook’s semi-openness is its biggest asset. Opening up will cause its demise.
JS Cournoyer is a Principal with Blunt, a Partner with Montreal Startup and an entrepreneur.