Keep it simple !Posted on July 18, 2008
We come across many interesting ideas for products and/or businesses but more often than not it requires a lot of digging around to actually to find that gem of an idea.
Maybe that digging is part of the value an investor in start-up’s is expected to add, but as an entrepreneur it pays if you can explain your offering to an investor in a VERY simple manner.
Either it needs to make sense straight away, or you need to explain that it won’t make sense and explain why (simply!).
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KISS: Keep It Simple, Stupid. I had a French teacher who used this as her mantra when guiding us through writing exercises, but obviously it applies to just about anything.
In my current sales job I host online demos that take anywhere from 30-60 minutes to go through, but if I can’t make the value of the product clear in the first 30-60 SECONDS then I know I’ve lost my audience’s attention right away.